Joico Colourful Anti-Fade Shampoo 300ml

Joico Colourful Anti Fade Shampoo (300ml) provides up to 8 weeks of colour vibrancy, boosting shine, manageability, and strength after every use. This gentle cleanser washes away daily build-up and debris while preserving the long-term vibrancy and intensity of gorgeous hair colour. It provides anti-fade UV protection for longer-lasting colour, and fortifies the hair for 3X greater resistance to breakage.

This unique shampoo has been formulated with Joico's SmartRelease Technology, a liposome delivery system which continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. Camelia Oil, packed with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair, whilst Pomegranate Fruit Extract, rich in tannins and fade-fighting super antioxidants, helps Joico Colourful protect the longevity of hair colour. Free from SLS/SLES sulphates. Cruelty-free.

Directions of use:

• Apply to wet hair.
• Lather, and rinse.