Joico Blonde Life Violet Shampoo 300ml

Joico Blonde Life Violet Shampoo (300ml) is a brass-neutralising cleanser which instantly cools brassy tones and brightens cool blonde hair. The rich lather gently cleanses, nourishes and protects fragile blonde hair, helping to maintain a healthy look with brilliant shine.

Formulated with Joico's SmartRelease Technology, a protective liposome delivery system containing Rose Hip Oil, Arginine and Keratin, it repairs, strengthens, and negates the effect of thermal styling. Arginine helps protect and rebuild hair from the inside, while Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage. Tamanu Oil, a UV-absorber packed with fortifying Omega-6 and 9, helps deeply hydrate hair, boost shine, and banish brittle strands. Cruelty-free.

Directions of use:

• Apply to wet hair. Lather. Leave in 1-3 minutes.
• Rinse and follow with Blonde Life Violet Conditioner.
• Use 2-3 times per week to maintain cool tones.