Joico Blonde Life Brightening Shampoo 300ml

Joico Blonde Life Brightening Shampoo (300ml) nourishes and illuminates blonde hair, producing a rich lather which effortlessly lifts away dirt and oil whilst adding softness and smoothness, and keeping blondes bright.

Once the hair has been rinsed, your comb will slide smoothly and easily through soft, damp strands. Free from SLS and SLES. Cruelty-free.

Key Ingredients:

• Smart Release Technology - a unique delivery system which offers continuous release hair-loving ingredients, protecting it against the recurring damage caused by daily styling and wear.
• Arginine - a naturally occurring amino acid crucial to hairs strength. Products which include Arginine help protect hair and rebuild it from the inside out.
• Monoi Oil - a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower which helps fight frizz and boost shine while also helping to protect hair from environmental damage.
• Tamanu Oil - a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and Omega-9 which helps to deeply hydrate hair, boost shine, and banish brittle strands.

Directions of use:

Apply to wet hair.
• Work into a rich lather.
• Rinse and repeat if necessary.