As I Am So Much Moisture Hydrating Lotion 237ml

As I Am So Much Moisture Hydrating Lotion (237ml) is a glycerin-infused moisturiser specially formulated to quench severely dehydrated natural hair.

This rich, botanical-based lotion delivers deep hydration to textured hair, helping restore softness, shine and manageability. Enhanced with Royal Jelly, known for its rejuvenating and moisturising properties, the formula nourishes both hair and scalp. Ideal for enhancing stretch in free-textured styles like puffs and afros or for prepping defined coils, it softens strands from root to tip while improving styling versatility and overall hair health. Cruelty-free & vegan-friendly.

Directions of use:

• For undefined textured styles - pump into palms and distribute through clean, conditioned hair. Focus on the roots to support volume when lifting with a styling pick.
• For coil-defined styles - apply after cleansing and using As I Am Leave-In Conditioner. Work a small amount through hair, then style using a twist cream or gel to hold definition.
• For daily use - reapply sparingly to damp hair if needed, patting onto the surface to refresh moisture without disturbing the coil pattern.